Tuesday, July 30, 2019

Why we didn’t take a back seat with our latest designer bar stool brief

While the vast majority of our time (80%) is spent wire-forming, welding and machining for automotive sector projects, there’s another part of our business that keeps us incredibly busy too.

One minute we’re laser cutting and welding bars for a car chassis, the next, we’re working on a 6mm mild steel box section stillage for a supermarket warehouse. And then, in between all that, we’re fabricating stainless steel benches for a garden centre or a suite of bespoke seats for an interior designer that are destined for a trendy new restaurant.

The projects we work on really are that diverse

And while most people may think the automotive and garden architecture/interior design world couldn’t be more different, they’re actually remarkably similar to us.

Automotive, interior design, the projects still require the same attention to detail, precision accuracy and quality execution and finish. And they’re all just as challenging.

In fact, in some circumstances, our garden architecture/interior design briefs can test us more than some of our other projects, especially when they push the architectural boundaries.

But fortunately for us, we have the benefit of 40+ years to tap into, which enables us to deliver on the most complex of projects.

A case in point…

We were recently asked to fabricate the bases for these eight designer bar stools for a leading contract furniture supplier.

They look great, don’t they? And the project itself sounds like a relatively straightforward job, right?
Wrong, when we initially took on this particular project, we were immediately presented with a fundamental issue:

The bases weren’t strong enough to hold the weight of a person – meaning they simply wouldn’t have been functional in reality.

Our managing director, production manager and accounts manager, worked closely together to overcome the issues effectively and efficiently. And this is the approach they took:

They recommended how the metal should be cut and bent so that the bases would distribute weight evenly. They also advised on using 8mm, instead of 6mm, mild steel, to guarantee the bases would be strong enough for people to sit on without breaking over time. Armed with our insight, our customer then refined their design plans and we manufactured the bases, safe in the knowledge that the final product was 100% right for the requirements. 

While these stools may have tested us to a certain degree, they were no match for our unrivalled metal fabrication insight or skills. Rather than just simply following the brief and providing the customer with something that simply didn’t work, we manufactured a set of stools that are fit for purpose and have been designed to last.

Are you a garden centre/supplier, architect or interior designer with a metal fabrication project you’d like us to turn into reality? Straightforward or complex, we can help. To discuss your requirements with us, contact us on 0121 773 0465 or sales@rochfordengineering.co.uk.

Thursday, July 11, 2019

Rochford Engineering does their first ever exhibition

Rochford Engineering completed their first ever exhibition in June exhibiting at the Made in the Midlands Expo at the Ricoh Arena in Coventry.
The show is an annual one-day event and is now in its 10th year. With over 260 exhibitors it is popular with industry leaders with over 2500 of them attending looking to speak with customers, suppliers and see what is on offer by companies based in the midlands.
At the expo the stand was very busy with lots of people finding out more about what do. On the stand we showed examples of some our small welded assemblies and machined parts and had a portfolio of other work which was too large for the stand such as our Stillages, Garden Arches, Bespoke Designer Stools and surrounds for lounge chairs.
“Showing people who we are and what we do has been extremely positive for us” said Mark Butler, Director of Rochford Engineering “It has allowed us to make connections we wouldn’t have been able to ordinarily and as Rochford expands into new markets this will be very helpful to us and our customers”

Mark added “We also want to thank everyone who attended the show and visited us on the stand – it made it a great show and we can’t wait to do the next one”
Got any questions or want to find out more? Contact us on 0121 773 0465 or sales@rochfordengineering.co.uk.  Alternatively, for more information about all our services, visit rochfordengineering.co.uk.